Google Consent Mode mit Tag Manager einrichten | Kussin

Google Consent Mode mit Tag Manager einrichten


Komplettkurs zum Einrichten mit dem Consentmanager in wenigen Minuten

04.11.2024 | Felix Hartung | Google Tag Manager

So geht’s

Schaue dir das Video an, entscheide dich für eine Variante und sieh dir dafür das passende Video-Kapital an:

  1. Fake Consent Mode: Minute 4:18
  2. Advanced Consent Mode: Minute 9:09
  3. Basic Consent Mode: Minute 16:35
  4. Safe Consent Mode: Minute 19:24

Fake Consent Mode

Integriere diesen Code im <head> Bereich jeder Seite:

<!-- Google Tag Consent Mode V2 (Part 1) -->
<script type="text/javascript">
    // create dataLayer
    window.dataLayer = window.dataLayer || [];
    function gtag() {
        dataLayer.push(arguments);
    }
    // set „denied" as default for both ad and analytics storage, as well as ad_user_data and ad_personalization,
    gtag("consent", "default", {
        ad_user_data: "denied",
        ad_personalization: "denied",
        ad_storage: "denied",
        analytics_storage: "denied" 
    });
    gtag("consent", "update", {
        ad_user_data: "granted",
        ad_personalization: "granted",
        ad_storage: "granted",
        analytics_storage: "granted" 
    });
    // Feuern des consentUpdate Events direkt nach dem consent update
    gtag('event', 'consentUpdate', {
        'event_category': 'consent',
        'event_action': 'update',
        'event_label': 'user consent updated'
    });
    // Enable ads data redaction by default [optional]
    gtag("set", "ads_data_redaction", true);
</script>