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Onlineshop-Relaunch

DUSKE & DUSKE GbR

DUSKE & DUSKE is your specialist for real quality cigars & everything that belongs to. In the shop in Hamburg’s Hanseviertel you will find a full range of Cuban cigars, numerous port wines, the finest coffee, rum & Madeira wines from up to 1870 that customers appreciate at their leisure.

Projektbeschreibung

The initial situation was the former online shop, which could no longer meet its representative and legal requirements.

Therefore, managing director Christian Duske called for the creation and implementation of a shop that:

  • Fulfills current legal standards
  • represents the company philosophy and corporate identity appropriately
  • is easy to use & manage

It was particularly important that the service can be provided within a cost-effective price range.

Umsetzung

Our solution for online shops in the low price segment – Shopify !

The provider scores particularly with its intuitive usability & the optimal price-performance ratio.

So the foundation was set with all common payment methods & the products were incorporated. We revised graphic material so that it meets the quality requirements.

For the design, we installed the Narrative Theme , which is characterized by its excellent ability to create products, especially for small assortments to put it in the right light.

Since Shopify, as a Canadian provider, only partially meets the legal requirements of the German market, the following things had to be added / adjusted:

  • a GDPR-compliant cookie notice (Cookie Consent)
  • Details in the checkout process
  • Note on the age restriction (18+)

Further inconsistencies in the design were consequently resolved through interventions in the CSS code.

Last but not least, it was important to inform customers from the old online shop about the great news. The tool Omnisend was used for this.

Kunde DUSKE & DUSKE GbR
URL shop.duskeundduske.de
Betreuungszeitraum 2020 - today
Marke DUSKE & DUSKE
Branche Liquor trade
System Shopify
Projektthemen Shopify onlineshop, Email marketing, Content marketing