novado GmbH onlineshop optimization | Kussin

Onlineshop optimization

novado GmbH

novado is the online retailer of MBG International Premium Brands GmbH from Paderborn for alcoholic drinks, snacks, Merchandise & promotion packages from popular brands such as SCAVI & RAY , DOS MAS , SALITOS , effect , THREE SIXTY VODKA, GANIC , GOLDBERG & SONS , AriZona and much more.


The aim of the project was to optimize the online shop based on Magento 2. For this purpose, the following requirements were specified in the previously defined concept:

  • Homepage: The homepage should be redesigned & be provided with a modern layout.
  • Mini shopping cart: For the mini shopping cart it was necessary to adapt the design to its modern appearance.
  • Pagebuilder: So that in the future CMS, category and product pages are easy & can be flexibly maintained by employees, a page builder should be installed and configured.
  • Free items: From a certain order value, a free item can be added to the shopping cart.

Since the finished concept was delivered to us as a foundation for the optimization work, this is a pure implementation project.

In addition, various styling problems emerged over the course of time, which impaired usability or indicated unprofessionalism.


The header and footer have been restructured and developed to optimize the start page. In addition, graphic elements were exchanged.

The adaptation of the mini shopping cart was limited to responsive styling work using CSS, which was then tested on common end devices.

The Magezon Pagebuilder was selected for the pagebuilder. The module was installed and adjusted by us until it was used properly, so that data maintenance can be much easier in the future.

We installed, configured and modified Magento 2 Free Gift Extension from Amasty for the free gift items.

Numerous elements have been redesigned, such as:

  • Product highlight flags
  • Image display in the checkout
  • Visibility of check marks in customer data validation
  • Pictures in the mini cart
  • Correct display of the wishlist icon
  • Exchange of icons

In addition, in some areas a problem had to be resolved in the calculation logic of purchase amounts, e.g. with the deposit surcharge that was made available to the user in the shopping cart overview differently than to the payment provider.

Kunde novado GmbH
Betreuungszeitraum 2020
Marke novado GmbH, MBG International Premium Brands GmbH
Branche Liquor trade
System Magento 2
Projektthemen Magezon pagebuilder installation, Homepage optimization, Cart design modifications

Weitere Magento 2 Projekte: