Fit For Fun Onlineshop | Kussin

Onlineshop relaunch

Fit For Fun Verlags GmbH

Fit For Fun produces high-quality content in print & digital around the topics of fitness, sport & nutrition. Fit For Fun Verlags GmbH is the manufacturer of regular magazine issues and belongs to the Hubert Burda Media publishing house. In the FFF Shop, magazines and additional articles are sold online and delivered either digitally or manually.


A shop based on Magento should be developed for the sale of Fit For Fun issues (print & digital). Articles such as kitchen appliances or CDs and DVDs are also offered. The prerequisites for the functionalities of the shop were:

  • The integration of ELAINE , a software for marketing automation & amp; Sending the newsletter
  • The connection to plentymarkets , a platform for the consolidation and automation of eCommerce sales processes
  • The connection to several fulfillment service providers for order processing

The ability to use the shop for other projects & duplicating brands and transferring all functionalities as far as possible was one of the main criteria for implementation.


The shop was then configured as a Magento 2 multi-shop and thus functions as a central shop management for various BurdaNews GmbH brands. In this way, the basic functionalities can simply be taken over.

Using a middleware for file transfer between different applications, all existing data such as articles, customers & order successfully transferred. The JSON data was converted from the server into REST API calls (programming interfaces).

The flexible & intuitive Ultimo theme, which is often used with regard to Magento eCommerce, served as the basis for the design. From this we developed a child theme, the Burdatheme, for adapting the general settings for the multi-shop. We have created another child theme for Fit For Fun and its specific requirements.

Especially for the FFF shop, the exporter for shipping service providers had to be expanded so that the correct order data can be sent to the associated warehouse.

Special features

In line with the requirements of the shop, we also had to deal with the following challenges:

  • How can legal texts be effectively & be managed centrally?
  • How can purchased ePapers without problems & be displayed to your customers as efficiently as possible?

ePaper integration

The digital view of the ePaper issues should be loaded via HTML by an external service provider. An AJAX request was used for this, which provides a link that is valid until the end of the current minute. The request generates the individual link to the ePaper without reloading the page.

Newsletter connection with custom script

Since BurdaNews has its terms and conditions, imprint & data protection declaration managed centrally, had to be used when opting in for the newsletter. However, the legal texts for this are generated by standard settings during the integration between Magento and ELAINE. For this purpose, we have created a script that creates exactly this relationship between the central data protection declaration and the newsletter opt-in.

Kunde Fit For Fun Verlags GmbH
Betreuungszeitraum 2019 - today
Marke Fit For Fun
Branche Fitness
System Magento 2
Projektthemen plentymarkets connection, Fulfillment Export extension, Magento 2 multistore

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