Onlineshop relaunch

Wein-Outlet is one of the most successful online retailers for wine and other spirits in Germany. Kussin | eCommerce und Online-Marketing has been looking after this customer since 2010. A comprehensive relaunch took place in 2014.

Projektbeschreibung

The webshop  www.wein-outlet.com should be subjected to a technical relaunch incl. the conception and development of an innovative wine finder that enables even wine laypeople to find the right wine. Among other things, the following criteria could be filtered:

• Origin
• Goes with which dish
• Red / white
• Dry / lovely / slightly dry / sweet
• and much more.

Website performance should also be analyzed, followed by recommendations for improvement.

Umsetzung

First, we designed optimization suggestions to increase the performance of the shop, e.g. in the following areas:

• Exit Intent Popup
• Mobile version with Shopgate
• Make the shopping cart accessible from all pages
• Add a “buy” button on all product listings
• Categories: Display product attributes “more attractively” (e.g. icons)
• “Customers also bought” module
• Offer gift wrap as an option on the product page

In addition, various errors in the shop caught the eye during testing. For example, rounding errors in the purchase amount were caused by the Magento calculation, which led to errors in the merchandise management system. The connection of an SSL certificate was also important.

In addition to performance issues, we recognized problems with the search function, which was only equipped with a very rudimentary range of functions. We also continuously implemented security patches.