Website relaunch – Wonderbra – Hanes Bodywear Germany GmbH | Kussin

Website relaunch

Hanes Bodywear Germany GmbH

Wonderbra has been putting the femininity of its customers in the limelight since 1935. The brand belongs to the successful branded goods company, Hanes Germany GmbH. The company sets standards in the manufacture and sale of high-quality textiles.


The initial situation: A company website based on Magento already existed – only without an online shop. There were only products available for viewing that were not for sale there.

When Hanes Germany GmbH took over the initially independent brand, the website was to be relaunched on the basis of WordPress. The following requirements existed:

  • Development of a flexible & modern theme
  • Integration of catalogs instead of previous product pages
  • Add your own fields for posts
  • Programming of the Shopfinder plug-in

In addition, an extra page has also been created on which customers can find out the correct bra size.


The brand site should be placed within a collective network installation consisting of other sub-brands of Hanes Germany GmbH – i.e. via a WordPress multisite installation. This enables the central administration of the websites of the following brands:

Since the design should primarily only differ in color, we implemented the superordinate “Hanes Inc. Network Parent Theme” as an in-house development. From this, child themes were created for each website that do justice to the respective corporate identity of the brand.

Since the product pages of the previous website cause immense data maintenance effort when there is a change in product range, PDF catalogs should be clearly integrated. With the “Real 3D Flipbook” plug-in, we succeeded in digital implementation with dynamic animation.

For different sides & posts should be created uniform fields that were intended to enter certain data. User-defined fields could easily be created and configured using the “Advanced Custom Fields Pro” plug-in. Those were then integrated in the template across posttype via PHP.

Since Wonderbra products are offered in numerous shops, the user should get an overview of all relevant locations on the website. With the “WMDK Hanes Shopfinder” we developed a WordPress plug-in using JavaScript, which displayed this via Google Maps.

Kunde Hanes Bodywear Germany GmbH
Betreuungszeitraum 2017 - today
Marke Wonderbra
Branche Lingerie
System WordPress
Projektthemen Wordpress installation, Hanes Shopfinder, Multisite system

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