Website relauch – edoo – Hanes Austria GmbH | Kussin

Website relauch

Hanes Austria GmbH

Hanes Austria GmbH is an internationally successful branded goods company with its Austrian sales office in Linz. Today the company is part of the US group Hanesbrands Inc. and sells the brands EDOO, NUR DIE and NUR DER in Austria.


How it started: There was already a Magento-based brand website – just without an online shop. Only products were entered for viewing.

When Hanes Austria GmbH took over the initially independent brand, the website was to be redeveloped on the basis of WordPress. The following requirements existed:

  • Development of a modern & flexible themes
  • Integration of catalogs instead of previous product pages
  • Add your own fields for posts
  • Programming of the Shopfinder plug-in


The website should be placed within a collective network installation consisting of other sub-brands of Hanes Germany GmbH – i.e. a WordPress multisite installation. This enables the central administration of the websites of the following brands:

Since the design should only differ in color, we implemented the superordinate “Hanes Inc. Network Parent Theme” as an in-house development. From this, child themes were created for each website that do justice to the respective corporate identity.

Since the information pages of products on the previous website cause immense data maintenance effort when the product range is changed, PDF catalogs should be clearly integrated. With the “Real 3D Flipbook” plug-in, we succeeded in digital implementation with dynamic animation.

For different sides & posts should be created custom fields that were intended to enter certain data. The fields could be easily created and defined using the “Advanced Custom Fields Pro” plug-in. Those were then integrated in the template across posttype via PHP.

Since EDOO products are offered in numerous shops, the user should get an overview of all relevant locations on the website. With the “WMDK Hanes Shopfinder” we developed our own WordPress plug-in using JavaScript, which displayed this via Google Maps.

Kunde Hanes Austria GmbH
Betreuungszeitraum 2013 - heute
Marke edoo
Branche Lingery
System WordPress
Projektthemen Wordpress-Multisite, Hanes Shopfinder

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