Website relauch

Hanes Germany GmbH (formerly NUR DIE GmbH) is a successful branded goods company based in Rheine, which sets standards in the manufacture and sale of high-quality textiles (legwear and underwear).

Today the company is part of the US group Hanesbrands Inc. (HBI). Hanesbrands, based in Winston-Salem, North Carolina, is an international clothing company founded in 1901. The core categories consist of t-shirts, underwear for women, men and children, socks, hosiery, casual and activewear.

Projektbeschreibung

Before the project: A Magento-based brand website already existed – only without an online shop. Only products were entered for viewing.

When Hanes Germany GmbH took over the initially independent brand, the website was to be redeveloped on the basis of WordPress. The following requirements existed:

• Development of a modern & flexible themes
• Integration of catalogs instead of previous product pages
• Add your own fields for posts
• Programming of the Shopfinder plug-in

In addition, fundamental optimizations were also requested in the area of ​​SEO in 2019.

Umsetzung

The presentation website should be placed within a collective network installation consisting of other brands from Hanes Germany GmbH – i.e. WordPress Multisite Installation. The latter enables the central management of the websites of the following brands:

• Elbeo
• ONLY THE
• EDOO
• Playtex
• Wonderbra
• Maidenform

Since the design should only differ in color, we implemented the superordinate “Hanes Inc. Network Parent Theme” as an in-house development. From this, child themes were created for each website that do justice to the respective corporate identity.

Since the product pages of the previous website cause immense data maintenance effort when the product range is changed, PDF catalogs should be clearly integrated. With the “Real 3D Flipbook” plug-in, we implemented the digital implementation with dynamic animation.

For different sides & posts should be created uniform fields that were intended to integrate certain data. With the “Advanced Custom Fields Pro” plug-in, user-defined fields could easily be created and defined. Those were then integrated in the template across posttype via PHP.

Since Nur Die Produkte are offered in numerous retail stores, the user should get an overview of all the relevant locations on the website. With the “WMDK Hanes Shopfinder” we developed a WordPress plug-in using JavaScript, which displayed this via Google Maps.

For basic SEO optimization

To ONLY ask for better placement of the website on Google & amp; co, we implement the following optimizations:

• Metadata maintenance
• Alt Tag Care
• Elimination of onpage errors
• Website speed improvement

For the meta texts that are displayed in the search results, click-strong and relevant titles & descriptions value. Tools such as the SISTRIX toolbox provided us with support in the holistic optimization of the website.